PETA vs Wool Industry

I don’t know anyone who thinks it’s ok to be cruel to animals.
ABC has given airtime to Barnaby Joyce’s comments (1) about the Wool industry.
SBS has given airtime to PETA’s response (2) and Mr Joyce’s reply (3) to PETA’s comments.

Which one is the “correct” or “better” perspective? You decide…

(1) http://www.abc.net.au/news/2014-07-10/joyce-questions-peta-footage-on-sheep-abuse/5588808
(2) http://www.sbs.com.au/news/article/2014/07/14/comment-theres-no-such-thing-humane-wool
(3) http://www.sbs.com.au/news/article/2014/07/15/comment-dont-let-peta-pull-wool-over-your-eyes

Updated: 18/07/14 with Mr Joyce’s reply to PETA on SBS.