Allen’s “Killer Pythons” and the sugar epidemic?

Allen’s “Killer Pythons” halved in size.
The company says “The move is part of Nestlé’s efforts to help Australians better manage their health, by controlling the amount of food, especially treats, they eat”
Why didn’t they keep the product the same size and reduce the sugar content? could be something to do with the sugar epidemic? (1)
http://www.nestle.com.au/media/pressreleases/meet-the-new-scale-friendly-killer-python-

(1) http://kaijones.info/?p=749

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